Author(s): Prashant Kumar, Shakshi Shastri, VK Swarankar and Ratna Nashine

Abstract: The study was conducted in 5 old KVKs, namely Kanker, Narayanpur, Dantewada, Bijapur & Jagdalpur of Bastar zone of Chhattisgarh. From the selected 5 old KVKs, 5 villages selected each KVK purposively for the study. It is a total tribal area and 150 users (farmers) selected by the random sampling technique. An interview schedule was prepared for collection relating to constraints faced by WhatsApp users for dissemination of information about agricultural technology. The several constraints found among the respondents which are responsible for the low effectiveness about WhatsApp messages. They faced Personal constraints 2.10 (mean score), Economical constraints 2.19 (mean score, Social and cultural constraints 2.08 (mean score, Technical constraints 2.26 (mean score, Physical constraints 2.02 (mean score, Communicational constraints 2.16 (mean score. Technical constraints revealed that the first main constraints with Mean score of 2.26. Followed by Economical constraints 2.19, Communicational constraints 2.16, Personal constraints 2.10, Social and cultural constraints 2.08 and Physical constraints 2.02. The user has not proper technical knowledge and facilities about WhatsApp media. So farmers should provide the proper training programmes be organized to provide practical knowledge and Govt. should develop the technical facilities on tribal areas. Tribal peoples should be given access to proper education and training.

Pages: 98-102 | Views: 109 | Downloads: 58

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