2025, Vol. 5, Issue 2, Part E

This paper explores the impact of the e-Ganna app on sugarcane farmers in the Muzaffarnagar district. This district, lying in Western Uttar Pradesh and often known as the "sugar bowl" of India, is crucial to the nation's sugar production, processing around 10 million quintals sugar annually. In 2019, the government of Uttar Pradesh launched the e-Ganna app, aims to enhance the livelihoods of sugarcane farmers by promoting transparency, ensuring timely payments, and streamlining supply chain processes. Using the qualitative research method, the study examines the experiences and perceptions of farmers regarding the app. Findings indicate that the app has significantly improved payment transparency, allowing farmers to track their payments in real-time, which reduces uncertainties and delays. Additionally, the app has streamlined administrative processes, such as crop registration and supply ticket generation, making these tasks more efficient and enabling farmers to concentrate more on their farming activities. However, the study also identifies challenges that hinder the full utilization of the app's features. Technical issues and limited internet connectivity are significant barriers that prevent some farmers from fully benefiting from the app. Addressing these issues is crucial to maximizing the app's potential and ensuring that all farmers can take full advantage of its benefits.